I’ve spent a lot of time thinking about this recently, especially in connection with the PCOS magazine and other information marketing that I do around the syndrome. The first edition of PCOS Today Magazine was a moderate success. I was proud to see my first publication royalties from it. However, it didn’t seem it reached nearly as much of the PCOS niche as I thought it would…hence my question, is this a question of a niche being too small?

With this question in mind, it’s propelling me to think about how to expand the niche. I’ve also been wondering how you position health communication products for such a specific niche like this in the market? What IS the PCOS market, for that matter? IS there a market?

I apparently think too much. I’ve also been trying to learn more about information marketing. There seems to be a strong focus on “tangible” product marketing. However, my expertise, my focus, my capabilities have ALWAYS been focused on providing information (whether it be desktop published, blogged, spoken, etc.). I want to find a way to connect my passions (many, varied, broad though they are…public relations, health communication, polycystic ovarian/ovary syndrome, and many, many more) with this idea of information marketing. I think I have more to learn, but probably already know a lot about it. Just have to connect the dots.