08.27.06
A little amazed
As I’ve worked on starting my students down a path of blogging nirvana (and no, I don’t mean Kurt Cobain), I too have been learning quite a bit about blogging and its impact on public relations (in general, and specifically). I latched onto Steve Rubel’s blog, Micropersuasion. I really like how diversified his posts are every day. He hits on so many topics. Rubel is connected with Edelman PR, but his blog is more than just a big drum he beats for his firm.
Anyway, there is a blog he’s referencing about “thinking small.” When I was recently thinking about a discussion/lecture I was going to lead with my students in my large lecture Fundamentals of PR class, I remember thinking I needed to very blatantly say “the days of press-release publicity are over.” I received my PR degree during a time when media relations was still fairly golden. Newspapers weren’t nearly as hard to get coverage in, and the general public wasn’t inundated with such information overload that you had to stand on a streetcorner, doing a headstand and singing the “Star Spangled Banner” in Swahilli to get your message heard. But this is why I’ve introduced the concept of social media (generally) and blogging (specifically) to my students. I want them to think smaller. I’ve talked quite a bit in my classes about how we have truly become atomized in our perspectives. Here’s proof. Eric Sink goes into great detail about thinking small and blogs. Check it out if you have the chance.
Feel free to comment. I’d love to hear your perspectives.
Lauren Williams said,
September 13, 2006 at 6:40 pm
I am guilty of online venting [AKA Blogging]. I recently got dissed VIA TEXT MESSAGE. Keep in mind that I just transferred from Dodge City Community College, so I don’t have many friends, just acquaintances. I was very angry because this guy text me “we need a break, I don’t have time to hang out with you every day. Also in the text, “I have been at KSU 3 years now, I already have a network of friends” So did he just call me a social loser? Well, it’s been a long week since the text; I sent him a detailed email on why it’s 10 times worse to get dissed VIA TEXT MESSAGE! He sent an email back even nastier. This is when I started my online Blogging techniques! At first the blogs were about our texting and now I turned it into a readers delight.
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