As I’ve worked on starting my students down a path of blogging nirvana (and no, I don’t mean Kurt Cobain), I too have been learning quite a bit about blogging and its impact on public relations (in general, and specifically). I latched onto Steve Rubel’s blog, Micropersuasion. I really like how diversified his posts are every day. He hits on so many topics. Rubel is connected with Edelman PR, but his blog is more than just a big drum he beats for his firm.

Anyway, there is a blog he’s referencing about “thinking small.” When I was recently thinking about a discussion/lecture I was going to lead with my students in my large lecture Fundamentals of PR class, I remember thinking I needed to very blatantly say “the days of press-release publicity are over.” I received my PR degree during a time when media relations was still fairly golden. Newspapers weren’t nearly as hard to get coverage in, and the general public wasn’t inundated with such information overload that you had to stand on a streetcorner, doing a headstand and singing the “Star Spangled Banner” in Swahilli to get your message heard. But this is why I’ve introduced the concept of social media (generally) and blogging (specifically) to my students. I want them to think smaller. I’ve talked quite a bit in my classes about how we have truly become atomized in our perspectives. Here’s proof. Eric Sink goes into great detail about thinking small and blogs. Check it out if you have the chance.

Feel free to comment. I’d love to hear your perspectives.

As a professor of public relations, I have assigned an on-going blog to my techniques students for the duration of this semester. I find it only fitting that if I require them to do it, I should do it. So to my students and the world, here you go. Here are my ramblings about public relations.